Matt Bradley - Marketing Résumé


Lynx System DevelopersHaverhill, MA

Director of Marketing • May '15 - Present
Digital Marketing Manager • January '14 - May '15

Digital Marketing Associate • May '10 - January '14

Marketing Communication Assistant • Sept. '08 - May '10

    • Redesigned website in Wordpress to improve SEO, promote products, & increase conversions:
      • - Overhauled design, rewrote copy, optimized landing pages, & improved calls-to-action
      • - Website traffic increased 70% in two years following the launch
      • - International sales requests increased 120% in two years; total web forms increased 77%
      • - Organic search traffic increased 72% YoY in 2014
  • Manage email marketing campaigns to connect with current customers and generate leads:
    • - Used A/B testing to increase response rate 180% over 4+ years
    • - Improved metrics & visitor tracking by integrating Google Analytics with social insights
  • Created and implemented a full-scale social media strategy geared toward customer engagement, collaboration, and community-building
  • Designed custom micro-sites to improve content, SEO, & campaign conversion rates
  • Other responsibilities include: Google Adwords PPC, product marketing collateral and videos, website analytics, trade show support, e-newsletters, social media engagement, and more

  • View Portfolio

XMA CorporationManchester, NH

Graduate Intern, Marketing Contractor • March. '08 - Sept. '08
  • Led the development of XMA’s re-branding campaign for launch at an industry-wide trade show; including a logo redesign, brand extension, and roll-out strategy
  • Managed the XMA's first trade show at IMS 2008; including booth design, show logistics, promotion, and lead generation through experiential branding
  • Created drive-to-web strategy to promote website registration from the trade show; including branded giveaways, registration incentives, and post-show emails

Arnold WorldwideBoston, MA

Account Management Intern, Fidelity Investments Account • June '06 - Aug. '06
  • Used Competitrack to monitor ads from Fidelity competitors and develop client insights
  • Organized budget and roll-out charts to help manage the client's advertising strategy
  • Worked with fellow interns on a long-term project to re-brand Arnold’s WorkLife program

Fidelity InvestmentsMerrimack, NH

Public Affairs Intern • June '05 - Jan. '06
  • Helped complete the redesign of the Fidelity Merrimack Region's intranet website
  • Drafted a proposal that led to a $5,000 donation by Fidelity to U.S. FIRST
  • Planned 'Fidelity Night at the Fisher Cats,' which raised over $2,000 for a local non-profit

Southern New Hampshire UniversityManchester, NH

Degree: Master of Science in Marketing, August 2009
GPA: 3.88
Honors: Delta Mu Delta International Business Honor Society

Hamilton College Clinton, NY

Degree: Bachelor of Arts in English Literature, May 2007
Activities: The Spectator Student Newspaper, Adirondack Adventure, RhymeLab, Psi Upsilon Fraternity, Varsity Football, WHCL Student Radio, Alternative Spring Break



Social Media Marketing, Email Marketing, Brand Management and Communication, Landing Page Optimization, SEO, HTML & CSS Design, Advanced Graphic & Video Editing, Trade Show & Event Planning, Marketing Collateral Design, and Copywriting


Applications: Adobe CS, MS Office, Camtasia, Final Cut Pro, Pinnacle, Wordpress, Google Analytics, Hootsuite, CRM suites, and an ability to pick-up any new or proprietary software with ease.

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