Matt Bradley - Marketing Résumé

Experience

Lynx System DevelopersHaverhill, MA

Digital Marketing Associate • May '10 - Present

Marketing Comm. Assistant • Sept. '08 - May '10

  • Created and implemented a full-scale social media strategy geared toward customer engagement, collaboration, and community-building
  • Manage email marketing campaigns to generate leads and connect with customers
  • Designed custom micro-sites to improve content, SEO, & campaign conversion rates
  • Added Google Analytics to Lynx websites to improve visitor tracking & campaign metrics
  • Other tasks include: marketing collateral and videos, social media engagement, website analytics, trade show support, e-newsletters, and work on the upcoming website redesign

XMA CorporationManchester, NH

Graduate Intern, Marketing Contractor • March. '08 - Sept. '08
  • Led the development of XMA’s re-branding campaign for launch at an industry-wide trade show; including a logo redesign, brand extension, and roll-out strategy
  • Managed the XMA's first trade show at IMS 2008; including booth design, show logistics, promotion, and lead generation through experiential branding
  • Created drive-to-web strategy to promote website registration from the trade show; including branded giveaways, registration incentives, and post-show emails

Arnold WorldwideBoston, MA

Account Management Intern, Fidelity Investments Account • June '06 - Aug. '06
  • Used Competitrack to monitor ads from Fidelity competitors and develop client insights
  • Organized budget and roll-out charts to help manage the client's advertising strategy
  • Worked with fellow interns on a long-term project to re-brand Arnold’s WorkLife program

Fidelity InvestmentsMerrimack, NH

Public Affairs Intern • June '05 - Jan. '06
  • Helped complete the redesign of the Fidelity Merrimack Region's intranet website
  • Drafted a proposal that led to a $5,000 donation by Fidelity to U.S. FIRST
  • Planned 'Fidelity Night at the Fisher Cats,' which raised over $2,000 for a local non-profit
Education

Southern New Hampshire UniversityManchester, NH

Degree: Master of Science in Marketing, August 2009
GPA: 3.89
Honors: Delta Mu Delta International Business Honor Society

Hamilton College Clinton, NY

Degree: Bachelor of Arts in English Literature, May 2007
Activities: The Spectator Student Newspaper, Adirondack Adventure, RhymeLab, Psi Upsilon Fraternity, Varsity Football, WHCL Student Radio, Alternative Spring Break

Skills

Specialties

Social Media Marketing, Email Marketing, Brand Management and Communication, Landing Page Optimization, SEO, HTML & CSS Design, Advanced Graphic & Video Editing, Trade Show & Event Planning, Marketing Collateral Design, and Copywriting

Applications

Adobe CS, MS Office, Hootsuite/TweetDeck, Pinnacle/FCP Video Editing, multiple CRM packages, and an ability to pick-up any new or proprietary software programs with ease

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